As a Georgia-born woman, I’ve always had a deep curiosity for global cultures and a constant drive to grow, both in life and in my work.
At 15, a summer school program at UCL in London sparked my determination to make my dream of studying abroad a reality. Two years later, I moved to England, an experience that transformed my perspective and strengthened my independence. That journey has since continued in the Netherlands, where living in an international environment has deepened my worldview and shaped the place I
now proudly call home.
THE SPARK
The Work
Over the past few years, I’ve had the privilege of working with global brands and creative teams, building my career at the intersection of creativity, strategy, and insight. I use behavioural understanding to shape brand activations and digital experiences that resonate with people and deliver impactful campaign results.
Whether collaborating with agencies or in-house teams, I enjoy bringing creative, product, and analytics perspectives together
to create work that’s both thoughtful and effective. Grounded in behavioural science, my approach keeps every activation purposeful, relevant, and emotionally engaging across markets.
the mindset
’m energised by working in diverse, fast-moving teams where ideas flow freely and every perspective counts. Having lived and worked across cultures, I value collaboration that challenges assumptions and sparks growth. I bring openness, empathy, and structure to every project, always aiming to add clarity and leave a lasting mark through the work I create and the people I create it with.
