I’ve always been drawn to movement — between cultures, ideas, and creative disciplines.
Growing up in Georgia taught me adaptability early on, and at fifteen, a summer program at UCL ignited my curiosity for the world beyond. Two years later, I moved to England to study, and eventually to the Netherlands - each move a reminder that growth happens when you step into the unknown.
That same curiosity and energy now shape how I work: I seek environments that challenge me, excite me, and push me to turn creative ambition into clarity and structure.
THE SPARK
The Work
Over the past few years, I’ve had the privilege of working with global brands and creative teams, building my career at the intersection of creativity, strategy, and insight. I use behavioural understanding to shape brand activations and digital experiences that resonate with people and deliver impactful campaign results.
Whether collaborating with agencies or in-house teams, I enjoy bringing creative, product, and analytics perspectives together to create work that’s both thoughtful and effective. Grounded in behavioural science, my approach keeps every activation purposeful, relevant, and emotionally engaging across markets.
the mindset
I’m energised by diverse, fast-moving teams where collaboration is built on trust and openness. I value empathy and clear communication, especially when timelines shift or challenges arise.
Staying calm, structured, and proactive allows me to keep projects moving while supporting the people around me. I believe that the best results come from genuine teamwork - where creativity is matched by clarity, and everyone feels part of the process.
