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About

Works

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megi. portfolio

(2025)

WORKS

adidas uk

Multi-Market Rollout

Coordinated adidas UK's content rollouts - supporting on-time uploads for internal teams.

adidas uk

Multi-Market Rollout

adidas uk

Multi-Market Rollout

Adyen

Brand Design & Asset Localisation

Worked at the intersection of design, marketing, and communication to shape how Adyen’s story comes to life across physical and digial touchpoints - ensuring consistency, clarity, and impact at every step.

Adyen

Brand Experience & Operations

Adyen

Brand Design & Asset Localisation

Noname concept

Bridging Physical Retail and Digital Experience

Developed the brand’s digital presence from research to launch - creating content, visual direction, and 140+ product uploads that boosted first-month sales by 25%.

Noname concept

Bridging Physical Retail and Digital Experience

Noname concept

Bridging Physical Retail and Digital Experience

Worlddni

Brand Identity

Designed the brand identity, color palette, and visual guidelines for the upcoming cultural festival - translating its creative spirit into a cohesive visual language.

Worlddni

Brand Identity

Worlddni

Brand Identity

ab inbev

UX Writing & Localisation

Produced and localised on-screen copy across three markets, aligning tone and terminology to improve clarity and engagement for app users.

ab inbev

UX Writing & Localisation

ab inbev

UX Writing & Localisation

aion

Messaging Strategy & A/B testing

Developed and tested new UX copy variants that improved conversion rates by 20%, aligning tone and visuals with the bank’s digital-first positioning.

aion

Messaging Strategy & A/B testing

aion

Messaging Strategy & A/B testing

Passion project: shots & songs

Individual App Shots

The pairing of random shot assets and the beloved sounds I was listening to while working on them.

Passion project: shots & songs

Individual App Shots

Passion project: shots & songs

Individual App Shots