ADYEN
Bringing Adyen’s brand narrative to life across markets and digital channels
ADYEN
Bringing Adyen’s brand narrative to life across markets and digital channels
ADYEN
Bringing Adyen’s brand narrative to life across markets and digital channels
About
At Adyen, brand experience meant ensuring every visual and verbal touchpoint — from digital campaigns to event environments — expressed the company’s precision, innovation, and customer-focused mindset. I supported global go-to-market rollouts for new product launches, working across creative, product, and marketing teams to maintain visual and tonal consistency across 47+ markets.
My role:
Brand Design & Experience
Tools used:
Adobe CC · Bynder · Contentful · Figma · Google Analytics · Monday.com
Credits:
Adyen’s Global Marketing & Creative Studio
At Adyen, brand experience meant ensuring every visual and verbal touchpoint — from digital campaigns to event environments — expressed the company’s precision, innovation, and customer-focused mindset. I supported global go-to-market rollouts for new product launches, working across creative, product, and marketing teams to maintain visual and tonal consistency across 47+ markets.
Brand Experience & Operations
Adobe CC · Bynder · Monday.com
Adyen’s Global Marketing & Creative Studio
About
At Adyen, brand experience meant ensuring every visual and verbal touchpoint — from digital campaigns to event environments — expressed the company’s precision, innovation, and customer-focused mindset. I supported global go-to-market rollouts for new product launches, working across creative, product, and marketing teams to maintain visual and tonal consistency across 47+ markets.
My role:
Brand Design & Experience
Tools:
Adobe CC · Bynder · Contentful · Figma · Monday.com
Credits:
Adyen’s Global Marketing & Creative Studio
Experience
• Designed visual assets for internal and external events — including pop-up banners, campaign layouts, and copy for presentation materials — ensuring every design reinforced Adyen’s identity. • Managed translation workflows and localisation accuracy through Bynder and Contentful, supporting smooth rollout across global teams. • Developed an interactive POS terminal comparison tool to visualise product differences, improving merchant understanding and reducing onboarding-related support calls by 18%. • Produced launch toolkits and modular design templates to help regional teams execute consistent, on-brand campaigns efficiently. • Translated behavioural insights and UX findings into actionable visual and content strategies, aligning digital communication with user needs.
Experience
• Designed visual assets for internal and external events — including pop-up banners, campaign layouts, and copy for presentation materials — ensuring every design reinforced Adyen’s identity. • Managed translation workflows and localisation accuracy through Bynder and Contentful, supporting smooth rollout across global teams. • Developed an interactive POS terminal comparison tool to visualise product differences, improving merchant understanding and reducing onboarding-related support calls by 18%. • Produced launch toolkits and modular design templates to help regional teams execute consistent, on-brand campaigns efficiently. • Translated behavioural insights and UX findings into actionable visual and content strategies, aligning digital communication with user needs.
Experience
• Designed visual assets for internal and external events — including pop-up banners, campaign layouts, and copy for presentation materials — ensuring every design reinforced Adyen’s identity. • Managed translation workflows and localisation accuracy through Bynder and Contentful, supporting smooth rollout across global teams. • Developed an interactive POS terminal comparison tool to visualise product differences, improving merchant understanding and reducing onboarding-related support calls by 18%. • Produced launch toolkits and modular design templates to help regional teams execute consistent, on-brand campaigns efficiently. • Translated behavioural insights and UX findings into actionable visual and content strategies, aligning digital communication with user needs.
Key Outcomes
1\ 18% reduction in onboarding-related support calls through improved visual clarity. 2\ Supported GTM rollouts across 47+ markets with consistent design execution. 3\ Enhanced localisation accuracy and delivery timelines through structured workflows. 4\ Strengthened collaboration between design, marketing, and product teams globally.
Key Outcomes
1\ 18% reduction in onboarding-related support calls through improved visual clarity. 2\ Supported GTM rollouts across 47+ markets with consistent design execution. 3\ Enhanced localisation accuracy and delivery timelines through structured workflows. 4\ Strengthened collaboration between design, marketing, and product teams globally.
Outcomes
1\ 18% reduction in onboarding-related support calls through improved visual clarity. 2\ Supported GTM rollouts across 47+ markets with consistent design execution. 3\ Enhanced localisation accuracy and delivery timelines through structured workflows. 4\ Strengthened collaboration between design, marketing, and product teams globally.
©2025 All Rights Reserved
©2025 All Rights Reserved
©2025 All Rights Reserved