noname concept
Building the eCommerce presence for NoName Concept Store
noname concept
Building the eCommerce presence for NoName Concept Store
noname concept
Building the eCommerce presence for NoName Concept Store
About
NoName Concept Store, a boutique curating global designer pieces, wanted to translate its in-store aesthetic into a distinctive digital identity. The goal was to strengthen its retail presence, build brand recognition, and launch an eCommerce platform that extended the boutique experience beyond its location in Tbilisi, Georgia.
My role:
eCommerce Strategy & Design
Tools used:
Figma · Miro · Hotjar · UsabilityHub · Shopify
NoName Concept Store, a boutique curating global designer pieces, wanted to translate its in-store aesthetic into a distinctive digital identity. The goal was to strengthen its retail presence, build brand recognition, and launch an eCommerce platform that extended the boutique experience beyond its location in Tbilisi, Georgia.
eCommerce Strategy & Design
Figma · Hotjar · UsabilityHub · Shopify
About
NoName Concept Store, a boutique curating global designer pieces, wanted to translate its in-store aesthetic into a distinctive digital identity. The goal was to strengthen its retail presence, build brand recognition, and launch an eCommerce platform that extended the boutique experience beyond its location in Tbilisi, Georgia.
My role:
eCommerce Strategy & Design
Tools used:
Figma · Miro · Hotjar · UsabilityHub · Shopify
Approach
• Defined the brand’s visual and verbal identity through research and retail benchmarking, ensuring the online expression reflected the store’s premium, curated feel. • Designed the full digital journey — from homepage storytelling to product navigation — to mirror an elevated in-store shopping experience. • Created modular UI layouts and a scalable design system optimised for both desktop and mobile. • Produced and art-directed a photoshoot that unified digital and retail presentation, establishing cohesive product imagery and brand visuals across touchpoints. • Managed over 100 product uploads, crafted SEO-optimised copy, and coordinated with developers to ensure a seamless, conversion-driven launch.
Approach
• Defined the brand’s visual and verbal identity through research and retail benchmarking, ensuring the online expression reflected the store’s premium, curated feel. • Designed the full digital journey — from homepage storytelling to product navigation — to mirror an elevated in-store shopping experience. • Created modular UI layouts and a scalable design system optimised for both desktop and mobile. • Produced and art-directed a photoshoot that unified digital and retail presentation, establishing cohesive product imagery and brand visuals across touchpoints. • Managed over 100 product uploads, crafted SEO-optimised copy, and coordinated with developers to ensure a seamless, conversion-driven launch.
Approach
• Defined the brand’s visual and verbal identity through research and retail benchmarking, ensuring the online expression reflected the store’s premium, curated feel. • Designed the full digital journey — from homepage storytelling to product navigation — to mirror an elevated in-store shopping experience. • Created modular UI layouts and a scalable design system optimised for both desktop and mobile. • Produced and art-directed a photoshoot that unified digital and retail presentation, establishing cohesive product imagery and brand visuals across touchpoints. • Managed over 100 product uploads, crafted SEO-optimised copy, and coordinated with developers to ensure a seamless, conversion-driven launch.
Key Outcomes
• Delivered a fully functional online store within two months. • Achieved a 25% lift in in-store sales following the digital rollout. • Built a cohesive brand identity system that aligned retail displays, product photography, and digital storytelling — positioning NoName as a refined multi-brand destination in the Georgian retail landscape.
Key Outcomes
• Delivered a fully functional online store within two months. • Achieved a 25% lift in in-store sales following the digital rollout. • Built a cohesive brand identity system that aligned retail displays, product photography, and digital storytelling — positioning NoName as a refined multi-brand destination in the Georgian retail landscape.
Outcomes
• Delivered a fully functional online store within two months. • Achieved a 25% lift in in-store sales following the digital rollout. • Built a cohesive brand identity system that aligned retail displays, product photography, and digital storytelling — positioning NoName as a refined multi-brand destination in the Georgian retail landscape.
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©2025 All Rights Reserved
©2025 All Rights Reserved