aion
Testing message tone and visual cues to refine brand communication
aion
Testing message tone and visual cues to refine brand communication
aion
Testing message tone and visual cues to refine brand communication
About
Aion Bank, an AI-powered digital bank, wanted to test whether personalised messaging — paired with its signature “fluffy” avatar — could improve user engagement compared to standardised copy without visual cues. The goal was to refine its consumer communication and develop a scalable, insight-driven messaging framework for future campaigns.
My role:
Consumer Insights & Content Optimisation
Tools used:
Google Analytics · Hotjar · Qualtrics · Figma
Aion Bank, an AI-powered digital bank, wanted to test whether personalised messaging — paired with its signature “fluffy” avatar — could improve user engagement compared to standardised copy without visual cues. The goal was to refine its consumer communication and develop a scalable, insight-driven messaging framework for future campaigns.
Consumer Insights & Content Optimisation
Google Analytics · Hotjar · Qualtrics · Figma
About
Aion Bank, an AI-powered digital bank, wanted to test whether personalised messaging — paired with its signature “fluffy” avatar — could improve user engagement compared to standardised copy without visual cues. The goal was to refine its consumer communication and develop a scalable, insight-driven messaging framework for future campaigns.
My role:
Consumer Insights & Content Optimisation
Tools used:
Google Analytics · Hotjar · Qualtrics · Figma
Approach
• Designed and localised two landing page variants informed by initial user interviews and behavioural insights. • Structured and ran an A/B test with over 200 participants (ages 25–49) across the BENELUX markets to compare click-through and engagement rates. • Analysed quantitative and qualitative data to identify which tone, visuals, and message structures drove stronger user interaction. • Collaborated with design and marketing teams to refine copy and visual elements based on test results, ensuring consistency with Aion’s emerging brand identity.
Approach
• Designed and localised two landing page variants informed by initial user interviews and behavioural insights. • Structured and ran an A/B test with over 200 participants (ages 25–49) across the BENELUX markets to compare click-through and engagement rates. • Analysed quantitative and qualitative data to identify which tone, visuals, and message structures drove stronger user interaction. • Collaborated with design and marketing teams to refine copy and visual elements based on test results, ensuring consistency with Aion’s emerging brand identity.
Approach
• Designed and localised two landing page variants informed by initial user interviews and behavioural insights. • Structured and ran an A/B test with over 200 participants (ages 25–49) across the BENELUX markets to compare click-through and engagement rates. • Analysed quantitative and qualitative data to identify which tone, visuals, and message structures drove stronger user interaction. • Collaborated with design and marketing teams to refine copy and visual elements based on test results, ensuring consistency with Aion’s emerging brand identity.
Outcome
• The personalised avatar messaging significantly increased engagement rates. • Findings led to the avatar’s integration into Aion Bank’s visual identity and informed a broader personalised content strategy for digital communication. • Reinforced the value of testing-driven, localised messaging — aligning tone and visuals for maximum consumer connection.
Outcome
• The personalised avatar messaging significantly increased engagement rates. • Findings led to the avatar’s integration into Aion Bank’s visual identity and informed a broader personalised content strategy for digital communication. • Reinforced the value of testing-driven, localised messaging — aligning tone and visuals for maximum consumer connection.
Outcome
• The personalised avatar messaging significantly increased engagement rates. • Findings led to the avatar’s integration into Aion Bank’s visual identity and informed a broader personalised content strategy for digital communication. • Reinforced the value of testing-driven, localised messaging — aligning tone and visuals for maximum consumer connection.
©2025 All Rights Reserved
©2025 All Rights Reserved
©2025 All Rights Reserved