ab inbev
Content Localisation & Optimisation for AB InBev Loyalty & Training App
ab inbev
Content Localisation & Optimisation for AB InBev Loyalty & Training App
ab inbev
Content Localisation & Optimisation for AB InBev Loyalty & Training App
About
AB InBev’s MyABI app serves bar, club, and restaurant owners across the UK, Belgium, and the Netherlands - rewarding users for scanning beer assortments and completing training challenges. My role was to optimise in-app copy for clarity, engagement, and conversion, while ensuring localisation accuracy across all three UK, Belgium and the Netherlands markets.
My role:
Content Localisation & UX Optimisation
Tools used:
Confluence · Figma · Sketch · InVision · Zeplin · Smartling
About
AB InBev’s MyABI app serves bar, club, and restaurant owners across the UK, Belgium, and the Netherlands - rewarding users for scanning beer assortments and completing training challenges. My role was to optimise in-app copy for clarity, engagement, and conversion, while ensuring localisation accuracy across all three UK, Belgium and the Netherlands markets.
My role:
Content Localisation & UX Optimisation
Tools used:
Confluence · Figma · Sketch · InVision · Zeplin · Smartling
AB InBev’s MyABI app serves bar, club, and restaurant owners across the UK, Belgium, and the Netherlands - rewarding users for scanning beer assortments and completing training challenges. My role was to optimise in-app copy for clarity, engagement, and conversion, while ensuring localisation accuracy across all three UK, Belgium and the Netherlands markets.
Content Localisation & UX Optimisation
Confluence · InVision · Zeplin · Smartling
TBWA UX Team <3
