adidas UK
Multi-channel content delivery for adidas’ Faster Than campaign
adidas UK
Multi-channel content delivery for adidas’ Faster Than campaign
adidas UK
Multi-channel content delivery for adidas’ Faster Than campaign
About
To strengthen brand awareness and digital engagement in London, adidas launched Faster Than — a mobile-first campaign designed to connect with a culturally diverse audience through fresh, timely, and locally relevant storytelling. The campaign spanned multiple phases (CH1 & CH2) and required tight orchestration across global and local markets.
My role:
Content Rollout & QA
Tools used:
Bynder · Figma · Google Sheets · Confluence
To strengthen brand awareness and digital engagement in London, adidas launched Faster Than — a mobile-first campaign designed to connect with a culturally diverse audience through fresh, timely, and locally relevant storytelling. The campaign spanned multiple phases (CH1 & CH2) and required tight orchestration across global and local markets.
Content Localisation & QA
Confluence · Figma · Google Sheets
About
To strengthen brand awareness and digital engagement in London, adidas launched Faster Than — a mobile-first campaign designed to connect with a culturally diverse audience through fresh, timely, and locally relevant storytelling. The campaign spanned multiple phases (CH1 & CH2) and required tight orchestration across global and local markets.
My role:
Content Rollout & QA
Tools used:
Bynder · Figma · Google Sheets · Confluence
Approach
• Briefed creative teams (design, copy, motion) on asset requirements for each phase: Tease → Educate → Launch → Sustain. • Used adidas’ master campaign tracker to monitor progress and ensure all deliverables were submitted on time, in full (OTIF) for review and deployment. • Coordinated localisation checks and ensured consistent tone and visual alignment across markets. • Conducted final QA to verify accuracy, brand integrity, and responsiveness before uploading to adidas’ internal content library for regional distribution. • Maintained proactive communication across design, marketing, and media teams to anticipate blockers and manage dependencies smoothly.
Approach
• Briefed creative teams (design, copy, motion) on asset requirements for each phase: Tease → Educate → Launch → Sustain. • Used adidas’ master campaign tracker to monitor progress and ensure all deliverables were submitted on time, in full (OTIF) for review and deployment. • Coordinated localisation checks and ensured consistent tone and visual alignment across markets. • Conducted final QA to verify accuracy, brand integrity, and responsiveness before uploading to adidas’ internal content library for regional distribution. • Maintained proactive communication across design, marketing, and media teams to anticipate blockers and manage dependencies smoothly.
Approach
• Briefed creative teams (design, copy, motion) on asset requirements for each phase: Tease → Educate → Launch → Sustain. • Used adidas’ master campaign tracker to monitor progress and ensure all deliverables were submitted on time, in full (OTIF) for review and deployment. • Coordinated localisation checks and ensured consistent tone and visual alignment across markets. • Conducted final QA to verify accuracy, brand integrity, and responsiveness before uploading to adidas’ internal content library for regional distribution. • Maintained proactive communication across design, marketing, and media teams to anticipate blockers and manage dependencies smoothly.
Outcome
• Contributed to a 22% uplift in online sales at adidas.co.uk during the campaign.
Outcome
• Contributed to a 22% uplift in online sales at adidas.co.uk during the campaign.
Outcome
• Contributed to a 22% uplift in online sales at adidas.co.uk during the campaign.
©2025 All Rights Reserved
©2025 All Rights Reserved
©2025 All Rights Reserved